The primary reason why most REALTORS display their listings on third party sites is to provide marketing exposure to their listings. They believe that if their property is displayed online with nationwide coverage, their chances of selling the home more quickly by attracting additional buyers is increased.
Sellers Want Their Listing Online
There was once a time when sellers would insist on print advertising. Today, some sellers insist that you market their listing online. Most are guided by their real estate photography professional.